Hassle-free charging
Promo
Circle-K Norway's eMobility department wanted to showcase their easy-to-use app and Autocharge solutions to the global Circle-K network and the public. To do this, we created two engaging films that highlighted how hassle-free charging can be.
Watch Circle-K: App
Watch Circle-K: Autocharge
Visual Brand Presence
The films needed to convey substantial information quickly without feeling hectic or rushed. We wrote two straightforward scripts that highlighted the simplicity of Circle-K's solutions. Visually, we prioritized clear, simple compositions that were easy to understand and maintained a strong brand presence. The result was a pair of films that were effective, engaging, smooth, and brand-building.
Seamless blend
Although the scenes were illustrated in 2D, we aimed for smooth and convincing character animations. We designed and animated the characters in 3D, creating a seamless blend of 2D and 3D animation. This approach elevated the quality of the final films, making them more engaging.
Process and Result
The Circle-K team was very happy with both the process and the final result. The films effectively showed the ease and convenience of their eMobility solutions, reinforcing Circle-K's commitment to innovation and user-friendly design.
Parabel has proven to be a great partner throughout the entire process. Their professionalism, project management, creativity, and commitment have resulted in two films we are incredibly proud of. We look forward to working with Parabel again in the future.
Tilde Carlsson Commercial Brand Manager B2C & B2B | E-Mobility Marketing, Circle-K
