JPG Store - Lending - 4K (0-00-15-01).jpg

Hippo’s Dream

PROMO

We teamed up with JPG.store, the leading NFT marketplace on the Cardano blockchain, to create a promotional video for their new lending feature.

Watch video for JPG.store

 

Playful Information

The goal was to create an engaging promotional video for a new lending feature. The desired feel of the film was playful, positive, and energetic, while still highlighting the new feature and functionality being launched by JPG.store. It was essential to effectively convey the overall message without resorting to excessive explanations.

Charming Frames

The film was created with a mixed frame rate; the character animation was made in 12fps make the animation feel more handmade, cartoony and personal. While the universe and graphics where animated in 25fps to create smooth and satisfying motion.

Happy Hippo

The video gained massive attention when it was released and accumulated 45.000 views on X.com in the first 48 hours.

β€œThe video looks awesome! You guys are truly amazing and the work you do is phenomenal; thank you so much for bringing our mascot to life so beautifully.”

Mutahhar Khan CEO of JPG.store

 
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