Fearless Smiles
CAMPAIGN
Some would rather face their fear of heights, than the dentist—but Oris Dental doesn’t believe fear should be part of the dental experience at all. Instead of pressure or discomfort, they focus on trust, care, and patient comfort.
Watch videos for Oris Dental
Fear Factor
This campaign leans into humor, exaggerating fear through an animated duo with contrasting personalities—one the fearless instigator, the other the reluctant, anxiety-ridden follower. The push-and-panic dynamic unfolds, proving one thing: this is not how Oris Dental operates.
We created bold animation with exaggerated motion, and expressive faces make fear look ridiculous, turning hesitation into comedy. With the recognizable color palette the campaign feels fun, distinct, and unmistakably Oris Dental.
The Fearful Duo
Two opposites drive the chaos:
The Pusher – Bold, overconfident, and always pressuring their friend into “harmless” fears.
The Panicker – Hesitant, anxious, and always expecting disaster.
Their push-and-resist dynamic turns fear into comedy. But unlike them, Oris Dental believes in comfort, not pressure—ensuring every patient feels safe and in control.
From fear to chair
With the goal of highlighting that going to the dentist isn't as scary as you might think, the team at Oris was thrilled with the outcome of both the films and the increased traffic to their dental chairs—seeing a significant increase in bookings as a direct result.
