Seamless EV Transition
EXPLAINER
Fleet managers are already juggling fuel cards, routes, and expenses—now add EV charging into the mix. Circle-K has figured it out with a seamless, smart charging ecosystem—and we helped them bring it to life with a clear, engaging animated film
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Smooth Transition
The objective was to show how simple and seamless EV fleet charging can be. Circle K Pro’s integrated charging ecosystem makes on-the-go, workplace, and home charging effortless, with full control for fleet managers and hassle-free access for drivers. We brought this to life with a clear, engaging animated film that visualizes the problem and just how easy the transition can be.
2D Evolved
For this project, we incorporated more 3D elements than ever before, capturing the charm and fluidity of 2D animation while leveraging the greater flexibility and dynamic movement of 3D. This approach gave the film a modern, polished feel, making it both engaging and visually compelling while enhancing storytelling possibilities.
Delivered with a smile
Parabel has masterfully managed to simplify a complex product and highlight the essence of Circle K's charging ecosystem for businesses through engaging animation films. The collaboration has, as always, been efficient, constructive and flexible – delivered with a smile.
Christophe Pons Commercial Brand Manager B2B - eMobility Europe
