Mindless Charging
Stressed out at the charging station? Don’t worry, you are not alone. We made four animated films that depict the challenges electric car customers face with payment solutions at charging stations. By using Recharge, customers can avoid this stress and focus on driving their electric cars with ease and peace of mind.
Watch video for Recharge
We developed a visual style that is both fun and attention-grabbing. Since the target audience is adult electric car owners, the visual style is slightly wacky without being too childish. The shapes is simple, stylized, and uses exaggerated proportions, making it both easy to understand and interesting to watch. We created two characters that are relatable, charming, and humorous.
Humorous EV Charging
We created 48 unique films by producing 4 films in 4 different formats, each in 3 distinct languages - Norwegian, Swedish, and Finnish (also made English version for our website). We further complemented these videos with eye-catching still images such as banners and website graphics, designed to attract audiences from different corners of the digital world. We also created 5 and 10-second sponsor videos for use in advertising campaigns on television.
Multilingual production
Budget Brilliance
Despite production budget constraints; the client, agency, and creative team delivered a great campaign that was well received. The campaign proved to be successful, with positive feedback from the target audience.
