A Whimsical Launch
Promo
Together with the team at Block Investment Group, we created a fun promo-explainer for their new NFT token system.
Watch video for Block Investment Group
Clear Goal & Creative Liberty
Our task was to promote, excite, and inform the Block Investment Group’s community, enticing more people to join. With a core message explaining how the token worked, we had the freedom to create a whimsical lab setting where the magic of NFTs could unfold. This creative liberty allowed us to engage viewers with a playful and imaginative narrative.
Authentic Creations
The NFT collection, known as Jellycubes, comprised 2D illustrations. To bring our fox character to life and enable interaction with the Jellycubes, we recreated these NFTs in 3D. Ensuring authenticity, we based our creations on actual NFTs to avoid using anyone else’s artwork, highlighting our commitment to detail and originality.
Audience Impact
The film was a huge hit, garnering over 120,000 views within the first week. The overwhelming response demonstrated the effectiveness of our creative approach and the project's impact on expanding the Block Investment Group’s community.
“This has blown my expectations away - super freaking cool!”
Jason Brock - Funder of Block Investment Group
