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Foundation Organdonation

EXPLAINER

Is there an age limit? Am I healthy enough? Does it matter if I have tattoos or piercings? These are some of the questions people wonder when they are considering becoming an organ donor. We created a film that answers all of these questions and show the reality of saying yes to organ donation.

Watch video for Foundation Organdonation

 

Informative video game

Our objective was to inform, demystify, and encourage more people to sign up for organ donation. To showcase the wide range of donors, we created a concept inspired by character selectors from games like The Sims. To contrast the serious theme, we made the film upbeat and playful. The main character is always centered to maintain focus on him.

Character design

We had a bunch of characters to create! Our main aim was to make a group that was interesting and genuine. At the heart of it, there were actually only 7 different characters, but by changing the colors of their clothes, hair, and skin, we managed to make 26 unique characters.

Tailor-Made wardrobe

For this project, we personalized each garment and performed fabric simulations to bring more life into the movements. Additionally, every object was meticulously handcrafted.

 
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