Hazardous Harvest
The forestry and agriculture industry cause damage to the power grid every year, which can be dangerous and costly. To address this issue, we have created a film that showcases the most common accident scenarios. Its purpose is to inform and promote safety among workers in the industry.
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Relatable World
Elvia's goal is to reduce the number of yearly accidents, which not only incur significant costs but can also have fatal consequences. Given the gravity of the situation, our objective was to create a film that is both informative and captivating, rather than sounding like a lecture.
Our target audience comprises individuals who spend their days working in the field and woods. With this in mind, we developed a relatable and straightforward narrative that guides viewers through the most common accidents.
Minimalist Realism
Elvia's visual universe is characterized by minimalism, a tight color palette, and high contrast. This combination creates clear visual imagery that effectively conveys the story. Throughout the film, we actively use Elvia's signal green color to direct focus towards key elements.
Seamless Process
The film was well received within Elvia, but more importantly, it was well received among the farming and agricultural industry. We are confident that this film will help reduce accidents in the future.
“Thanks for a brilliant process, collaboration and finished film. Overall everyone here are very satisfied with the end result.”
Nina Warhuus, Art Director, Elvia.